Search Engine Optimization (SEO) has emerged as one of the primary trends among digital marketers, as it involves making small modifications to websites that have an immediate and profound effect on organic search results rankings.
This comprehensive how-to-guide on SEO will give you a deeper understanding of all major aspects of the practice, such as:
Lesson 1: How Search Engines Work
In this first lesson, students will explore the inner workings of major search engines such as Google, Bing and Yahoo! as well as discuss its significance to search ecosystem and factors that contribute to its development.
Moving forward, this SEO tutorial covers keyword research basics and how you can use them to rank better in SERPs. Next comes an in-depth explanation of content marketing and link building as an effective method to increase traffic and generate quality leads online channels. However, remember that content marketing requires continuous effort over a longer term to see results and it is also important to remain up-to-date on industry trends to ensure your website always adheres to best practices for search engine optimization.